Over 175 public relations professionals gathered at the 40th Anniversary Totem Awards Celebration on March 21 to help us honor 75 entries and bestow four special awards for the best PR components, programs and professionals in the Puget Sound. Here is the list of winner, congratulations to all of them!

OUTSTANDING YOUNG PROFESSIONAL: Delaney Berreth with the Pacific Science Center

PUBLIC RELATIONS PROFESSIONAL OF THE YEAR: Janelle Guthrie, APR, Fellow PRSA

PRESIDENTS’ CHOICE AWARD: Live Like the Mountain is Out by Jay Ray for South Sound Together

BEST OF SHOW: Great American Eclipse Flight by C+C for Alaska Airlines

PUBLIC RELATIONS COMPONENTS:

Writing: Features
• Totem Award – C+C for Alaska Airlines’ Catching the Great American Eclipse at 35,000 Feet.

Editorials/Op-Eds
• Certificate of Excellence – Quinn Thomas for CHI Franciscan’s Medical Center Expansion: David
Schultz Op-Ed.

Internal Newsletters
• Totem Award – Washington State Employment Security Department for the Rumor Busters Employee Newsletter/Blog
• Totem Award – Quinn Thomas for CHI Franciscan’s An Expanded Hospital in Kitsap Video
• Certificate of Excellence – Allison+Partners for NW Innovation Works Make Your Voice Count
• Certificate of Excellence – AMP Agency and Delta Dental of Washington for Smile Power Videos
• Certificate of Excellence – Team Soapbox for Seattle Department of Transportation’s Play Like a Parking Pro Video
• Certificate of Excellence – C+C for BECU’s Official Card of Sounders FC Fans Video
• Certificate of Excellence – AMP Agency for Amazon Echo Petlexa: April Fool’s Day Video
• Totem Award – C+C for Alaska Airlines’ Great American Eclipse Flight Video

Graphic Illustration
• Totem Award – Stepherson & Associations for Seattle City Light’s World’s Coolest Substation: Visuals Tell its Story
• Totem Award – C+C for Alaska Airlines’ Eclipse Flight Map Graphic

Social Media
• Totem Award – Firmani + Associates for Compass Health’s Bridging Communities in Behavioral Health
• Totem Award – C+C for Washington State Traffic Safety Commission Distracted Driving
• Totem Award – Barokas PR for Socializing The Shop
• Totem Award – C+C for Kline Galland’s Testimonial Video Series News Releases
• Totem Award – Firmani + Associates for PWRFL Law’s Vindicating a Wrongfully Convicted Man
• Totem Award – Quinn Thomas for CHI Franciscan’s Mental Health First Press Aid Release
• Totem Award – Firmani + Associates for Pemco Insurance’s Using Proprietary Data to Earn Positive Media Coverage

Media Kits
• Totem Award – Microsoft and Assembly, Inc. for Reviews: Making Xbox One X Real for Media
• Totem Award – Barokas PR for CanPay’s Media Relations
• Totem Award – Barokas PR for VICIS, Inc.’s ZERO1 Helmut Debut in the NFL

MultiCultural Communications
• Totem Award – C+C for King County Solid Waste’s Recicla mas Social Media

Annual Reports
• Certificate of Excellence – What’s Your Avocado Marketing and Public Relations for the Washington State Potato Commission Annual Report

Communications Audits
• Certificate of Excellence – Quinn Thomas for CHI Franciscan’s Q1 Communications Audit Communications Plans
• Certificate of Excellence – Allstate Northwest Corporate Relations for the New Beginnings: Ending Domestic Violence in Alaska Communications Plan
• Totem Award – Allstate Northwest Corporate Relations for the Airplanes from Allstate: Ending Distracted Driving Communications Plan
• Totem Award – Allstate Northwest Corporate Relations for the Hawaii Hurricane Preparedness Campaign Communications Plan
• Totem Award – Allstate Northwest Corporate Relations for the Pack to School: Portland School Supply Drive Communications Plan

PUBLIC RELATIONS PROGRAMS:

Community Relations
• Certificate of Excellence – Stepherson and Associates for Seattle City Light’s Denny Substation – The Public Process Surrounding the World’s Coolest Substation
• Totem Award – Allstate Northwest Corporate Relations for Airplanes from Allstate: Ending Distracted Driving

• Totem Award – C+C for BECU’s The Next Big Talk
• Totem Award – Allstate Northwest Corporate Relations for Pack to School: Portland School Supply Drive
• Totem Award – Chelan County PUD and North 40 Productions for Say Hello to Your New Roommate
• Totem Award – Allstate Northwest Corporate Relations for Hawaii Hurricane Preparedness Campaign
• Totem Award – C+C for Puget Sound Energy’s Energy Upgrades Campaign
• Totem Award – Allstate Northwest Corporate Relations for New Beginnings: Ending Domestic Violence in Alaska
• Totem Award – JayRay for South Sound Together’s Live Like The Mountain is Out Institutional Programs
• Certificate of Excellence – AMP Agency and Delta Dental of Washington for Smile Power Tour
• Certificate of Excellence – C+C for Alaska Airlines’ Aviation Day
• Certificate of Excellence – Team Soapbox for Valley Cities Behavioral Health Recruiting Employee Talent
• Certificate of Excellence – C+C for Central Co-op’s Outsized Local Economic Impact
• Totem Award – RH Strategic for Media Pro’s Exposing the Human Threat to Cybersecurity
• Totem Award – RH Strategic for Randstad Technologies the War for Top IT Talent

Special Events & Observances
• Certificate of Excellence – Washington State Employment Security Department for the ESD HireA-Vet Awards
• Totem Award – C+C for Alaska Airlines’ Great American Eclipse Flight
• Totem Award – Pacific Science Center for their Total Solar Eclipse Event

Public Service
• Certificate of Excellence – Stormwater Outreach and Don’t Drip and Drive Steering Committee for the Don’t Drip and Drive Social Marketing Campaign to Fix Car Leaks
• Totem Award – C+C for the Washington Traffic Safety Commission’s New Distracted Driving Law
• Totem Award – Team Soapbox for the Office of the Superintendent of Public Instruction’s Teach WA Program
• Totem Award – C+C for King County Metro’s Beacon Hill and Mount Baker In Motion
• Totem Award – King County Parks and Triangle Associates for the River Safety Roadshow
• Totem Award – C+C for the James Beard Foundation’s Smart Catch Sustainable Seafood Program
• Totem Award – PRR, Inc. for the Washington State Department of Transportation’s Amtrak Cascades Safety Campaign
• Totem Award – C+C for Puget Sound Energy’s Safe at Home Public Affairs
• Totem Award goes to Barokas PR for Apprenti 2017

Marketing Communications
• Certificate of Excellence – Washington State Employment Security Department, WorkSource and the Washington Hospitality Association for Washington Careers in Hospitality Month
• Certificate of Excellence – Allison + Partners for Kwontified
• Totem Award – The Fearey Group for the Next Level Burger Seattle Grand Opening Launch
• Totem Award – Microsoft and Assembly, Inc. for Tech Unveil: The World’s Most Powerful Console

Crisis Communications
• Totem Award – Firmani + Associates for Ride the Ducks Reopening and Reposition a Seattle Landmark

Internal Communications
• Totem Award – Washington State Employment Security Department for Get in the Game!

Employee Survey Participation Drive
• Totem Award – Boeing for How Boeing Made Safety Fun and Informative

For Investor Relations
• Totem Award – Zillow Group for Zillow Group Investor Relations

Multicultural Public Relations
• Certificate of Excellence – C+C for King County E-911 Program Office’s Emery’s Birthday Party
• Certificate of Excellence – C+C for King County EcoConsumer’s Eco-Grandma
• Certificate of Excellence – C+C for Puget Sound Energy’s Listo y Seguro con Puget Sound Energy
• Certificate of Excellence – C+C for Washington State Traffic Safety Commission’s Distracted Driving Law Multicultural Communications
• Totem Award – C+C for King County Metro’s Beacon Hill and Mount Baker in Motion Ambassador Program

Reputation/Brand Management
• Totem Award – Allstate Northwest Corporate Relations for New Beginnings: Ending Domestic Violence in Alaska
• Totem Award – RH Strategic for Dreambox’s Journey to Redefine Learning
• Totem Award – Allstate Northwest Corporate Relations for their Hawaii Hurricane Preparedness Campaign
• Totem Award – Quinn Thomas for Schwabe, Williamson and Wyatt’s Leadership Transition Plan and Announcement
• Totem Award – Allstate Northwest Corporate Relations for Pack to School: Portland School Supply Drive
• Totem Award – Allstate Northwest Corporate Relations for Airplanes from Allstate: Ending Distracted Driving