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“Make mine to go: How to write for mobile” Workshop

August 14

We are excited to bring everyone’s favorite writing coach, Ann Wylie, back to the Puget Sound for a “Writing for Mobile” half-day workshop on August 14! With over 57% of people using mobile devices over desktops to access the internet (StatCounter 2017), we need to make sure we are getting the word out on mobile.

Writing for mobile is different than writing for a computer screen, just like writing for the computer screen is different than writing for print. Ann will help you learn the best practices, tips and tricks for writing for mobile devices successfully.

It’s not easy to get the word out on a 3.5-x-6.5-inch screen. In fact, reading your webpage on an iPhone can feel like reading War and Peace through a keyhole.

And no wonder:

  • Reading on a mobile device cuts comprehension by 48 percent, according to University of Alberta research.
  • Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen.
  • But although mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.

In this environment, how do we reach readers online? Best practices for web and mobile copywriting can help. In fact, just 3 simple tweaks have been proven in the lab to boost usability more than 124 percent. In this workshop, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back.

In this session, you’ll:

  • Pass the 1-2-3-4 test. Make sure mobile visitors can get your key messages from just four key elements on your webpage.
  • Cut the type of material that makes mobile visitors “visibly angry.”
  • Stop publishing a common story form that’s virtually unusable on a smartphone.
  • Get mobile visitors past the first screen.

TrackMarketing and Brand
FormatTraditional

So, register early and don’t miss out on this Ann Wylie workshop as they tend to fill up quickly! We hope to see you there!

Learn more about Ann’s background, her expertise and her business at: http://www.wyliecomm.com/

Event Times:
Check-in/Breakfast – 8 a.m.
Program – 9 a.m.-noon

Prices (After August 8 or at the door):
PRSA Puget Sound Members – $144
Non-members – $194
Students – $124
Group Rate (register 4 or more from same company/org) – $175 each

*Rates increased by $25 after August 8

REGISTER NOW – Online registration has closed. Please call the admin office at 206.623.8632 or register at the door. 

Details

Date:
August 14

Venue

Museum of Glass, Tacoma