Calendar

If you are looking to enhance your professional knowledge and skills, network with other practitioners or showcase your professional talents -- we have just the event for you! Below are some details on the upcoming scheduled events for PRSA Puget Sound. Be sure to check back frequently for additions and updates to our event calendar. You can register online or call for more information. See you soon!

You searched for: 6/24/2014
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Date/Time
Event Name
Jun 24, 2014
12:00 PM - 1:30 PM
Targeting the LGBT Market: Smart Practices to Lend Diversity to Your Communications!

THIS WORKSHOP HAS BEEN POSTPONED. 

FOR MORE INFORMATION, CONTACT PRSA

PUGET SOUND - 206.623.8632

 

It's becoming more widely accepted that brands and businesses should be reaching out to the Lesbian Gay Bisexual and Transgender (LGBT) consumer market. In 2013, the estimated buying power of this market segment was $830 billion. Therefore, it's surprising when a national brand does not target the LGBT community on any marketing channel. But for those brands that do market to this segment, simply swapping an image of a heterosexual couple for a same-sex couple is not enough.

In this workshop you will:

  • Learn best practices for reaching the LGBT market
  • Understand how to apply the do's and don'ts to your marketing visuals and messaging
  • Take home some great ideas on outreach tactics that are authentic and not simply publicity seeking

Join us over lunch for this timely insight during Gay Pride Month and come away with a better understanding on bringing diversity to your communications to better reach LGBT audiences!

Rachael Brister Rachael Brister has been working in the LGBT community for almost 20 years starting as the Director of the Rochester Lesbian & Gay Film Festival in Rochester, NY just after graduating college. In 2004, Rachael moved to Seattle to become the Executive Director of Three Dollar Bill Cinema, the organization that produces The Seattle Lesbian & Gay Film Festival, The Seattle Transgender Film Festival and other film events throughout the year. In 2012, Rachael accepted the position of Deputy Director for the Greater Seattle Business Association (GSBA), the largest LGBT Chamber of Commerce in the US. She oversees all of the marketing and promotion for GSBA, GSBA's Scholarship Fund and GSBA's LGBT Tourism Initiative, Travel Gay Seattle. Recently Rachael led the organization's rebranding efforts as well as launching its first new website in almost a decade.

Date:

Tuesday, June 24, 2014
12-12:30pm Registration, networking, pick up your gourmet box lunch (several varieties, including vegetarian)
12:30-1:30pm Program

Location:

Hyatt Place Seattle/Downtown
110 6th Avenue North, Seattle
Tel: 206 441 6041

Cost:

$25 PRSA Members & Students - $35 Non-members
Prices increase by $5 per person at the door.

Registration:

Register online or call 206-623-8632
Online registration deadline is noon Monday, June 23.
No refunds after deadline.

Included:

Box Lunch

  
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