If you are looking to enhance your professional knowledge and skills, network with other practitioners or showcase your professional talents -- we have just the event for you! Below are some details on the upcoming scheduled events for PRSA Puget Sound. Be sure to check back frequently for additions and updates to our event calendar. You can register online or call for more information. See you soon!

You searched for: 4/20/2017
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Event Name
Apr 20, 2017
10:00 AM - 11:30 AM
The Sound of Music

"How Sonos Shapes the Conversations - and Makes Itself Heard"

Join us April 20 at 10 a.m. to hear Pete Pederson, vice president of global communications for Sonos, the world's leading manufacturer of wireless music systems, share his experiences in using effective, forward-thinking and progressive communications to shape the conversation, and help make Sonos the preeminent player in the audio marketplace.

Hear Pete talk about how his team has contributed both to the company's explosive growth by driving conversation around the intersection of technology and music, among other topics including:

  • Communications Leadership: Pedersen will share some of his experiences in become a trusted advisor in the C-suite, and how, as a PR professional, he has helped guide the audio company's decision-making. After all, if communication professionals know one thing - it's how to be heard.
  • Brands + Artists: When it comes to audio, it's as much about what you're listening to as how it sounds. How do you build collaborations with artists that drive business value, maintain the artist's authenticity, and create a powerful, distinct experience for the listener?
  • Hacking the Social News Cycle: Take a glance at your music app of choice, and you'll know all of your friends' favorite songs (and, if they've neglected to turn go incognito, even a few of their guilty pleasures). Pedersen delves into the depths of data - and explains how communicators can use it to identify narratives and craft unique, engaging campaigns.

Join us for this conversation from 10:00 am to 11:30 am on Thursday, April 20, 2017 at the South Lake Union Discovery Center: 101 Westlake Avenue North, Seattle, Washington 98109.

Price: $20 for PRSA members | $25 for non-members
Prices at the door increase $10 per person

Register online or call the PRSA office at 206-623-8632
Registration deadline is 5:00 pm April 19, 2017
No refunds after the deadline.

We are grateful to our friends at PR Talent for the generous grant that supports this program.

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