If you are looking to enhance your professional knowledge and skills, network with other practitioners or showcase your professional talents -- we have just the event for you! Below are some details on the upcoming scheduled events for PRSA Puget Sound. Be sure to check back frequently for additions and updates to our event calendar. You can register online or call for more information. See you soon!

You searched for: 10/12/2017
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Event Name
Oct 12, 2017
7:30 AM - 9:00 AM
PRSA South Sound - Look Who’s Talking: The Rise of the Micro-Influencer in PR

Bigger isn’t always better. This is the case when searching for the right social media influencer to share your brand’s story. Learn how to generate earned media and reach groups of interested people with authentic and trusted content by partnering with micro-influencers. Plus, get an insider’s look at the impact of the micro-influencer campaign that celebrated the National Park Service Centennial at Mount Rainier. You’ll walk away with a five-step guide to planning a successful micro-influencer campaign—no matter the size of your budget.

Bridget Baeth, Principal and Senior Advisor at JayRay. Visual communicator. Tourism pro. Merging art and words. That best describes Bridget’s game. Bridget believes in the power of storytelling and loves helping organizations articulate their narratives so they can form deep connections with people. She has 13 years of marketing and communications experience, and has spent the last four years at JayRay. Prior to JayRay, Bridget was the Director of Marketing & Communications at Travel Tacoma & Pierce County.

Her most recent projects include an outdoor adventure micro-influencer campaign for Travel Tacoma, rebranding Thurston County tourism to Experience Olympia & Beyond, and creating a new website for, which launches this month. Bridget is a proud alum of Pacific Lutheran University and serves on the board for the Children’s Museum of Tacoma. When Bridget isn’t mastering the art of roasting marshmallows with her 5 year old, she is deep in DIY projects and is always planning her next travel adventure.

The South Sound Group meets at 8 a.m. – doors open early for networking – for the one-hour programs in the first floor board room at Metro Parks Tacoma headquarters, 4702 S. 19th St.

Cost is $5 for PRSA members, $10 for nonmembers. Please sign in at the door.

Refreshments are included, no reservations necessary.

Directions: From I-5 north or south, take SR-16 toward Gig Harbor. Take the 19th Street East exit toward Cheney Stadium, turn right on 19th, and then right into the Metro Parks Tacoma parking lot. Note: Please leave the customer-designated parking open for Metro Parks. If you require special accommodations for a disability, please contact Victoria Lane at least 48 hours in advance of the meeting.

If you’d like more information about the benefits of PRSA membership and how to apply, please check out Puget Sound PRSA’s website. If you have additional questions, please contact South Sound Group Chair Victoria Lane, at or (317) 250-3154.

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