PRSA’s Ethics Month is a time to reflect and reinvent. This year’s theme: PR Ethics Counsel:  Be Prepared. At a time when every day can bring a new ethical challenge, there’s never been a better time to go back to the old adage: Always be prepared.

The PRSA Board of Ethics and Professional Standards has worked hard to build an ethics month schedule full of great advice and opportunities to prepare for your next ethics challenge—webinars, Twitter chats, Tactics article and blogs posts. No matter how you prefer to receive information, we have a way to reach you! The month continues to grow and evolve. Here’s our preliminary list of events for you.

Webinar:   One of the biggest benefits of your PRSA membership is our free webinars. Join us on Sept. 13 at 3 p.m. ET for How to Prepare a Personal Crisis Plan with Debra L. Bethard-Caplick, APR and Bobbi J. Simmons, APR.   PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client – without damaging your own career at the same time?

By the end of this course participants will be able to:

  • Create a crisis preparedness plan
  • Recognize key situations that require advance preparation to preserve persons reputation
  • Vet future career opportunities based on adherence to the PRSA Code of Ethics
  • Handle the aftermath of an ethics-based career crisis you didn’t create.

Twitter Chats:  #EthicsMonth

  • Sept. 4 at 8 p.m. ET: Ethics Counsel Today: No Boundaries: Moderated by Kirk Hazlett, APR, Fellow PRSA, with Ella Minty Member of the Board of Directors, Chartered Institute of Public Relations (CIPR) and Co-Chair CIPR Energy Leadership Platform.  Join PRSA and public relations colleagues around the world as we examine and discuss the ways in which…and the reasons why…communicators today have to be ever mindful of varying perceptions of what constitutes ethical practice. Ella Minty is a London-based management consultant specializing in risk and reputation management.  University lecturer, public speaker and published author, Ella has almost 20 years’ experience working for international governments, institutions and multinational businesses with a focus on investment markets, lender organizations, national and international media, and non-governmental organizations.
  • Sept. 18 at 8 p.m. ET: PR Ethics curriculum: Hosted by the PRSA Educators Academy/ Association for Education in Journalism and Mass Communication (AEJMC)  PR Division & AEJMC Media Ethics Division and featuring BEPS Member Marlene S. Neill, PhD, APR. Dr. Neill is an assistant professor at Baylor University, and teaches courses in public relations and advertising.  She has published a book and 17 articles in journals such as Journal of Media Ethics, Public Relations Review, Journal of Advertising Education, and Journal of Communication Management.

Blogs: Find these great posts at

  • Week 1 “Ethics and You:  Leading the Way”  with Kirk Hazlett, APR, Fellow PRSA
  • Week 2 Personal Ethics Assessment with Bob Frause, APR, Fellow PRSA
    • Are you living what you ethically advised?
    • What is a good “Ethical life?” Where are the areas you are not willing different from your personal code of ethics?
  • Week 3 Ethical Decision-Making Models with Kathy Fitzpatrick, J.D.  and Diana Session (two separate blogs)
  • Week 4 Building relationships and credibility as an ethics counselor with Marlene Neill, Ph.D., APR

There’s more to come so stay tuned!