PRSA Puget Sound

Advancing the Profession and the Professional in the Puget Sound Area

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Nominations are now being accepted for leadership positions in our local chapter.

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About PRSA Puget Sound

Welcome to the Chapter that Serves Public Relations Professionals throughout Western Washington

PRSA Puget Sound Chapter

The Puget Sound Chapter of PRSA serves public relations professionals throughout Western Washington. Based in Seattle, we are one of the 10 largest chapters in the country. There’s always something going on. Check us out today!

The Puget Sound chapter of PRSA has served Western Washington for 60 years. We provide networking and professional development for our members while advancing the profession and fostering understanding within the communities we serve.

Public relations professionals in the Puget Sound region have played vital, strategic roles in business, government, and education. We have helped launch commercial airliners and computer software, a World’s Fair and the Space Needle. We’ve strategized for major political figures and played critical roles in governments bringing change to the Pacific Northwest.

Karla Slate, APR

Karla Slate, APR

Chapter President

kslate@covingtonwa.gov
(253) 677-2877

Community

We promote the active and respectful exchange of ideas with other communicators to enrich ourselves, our clients and the public.

Leadership

We help develop leaders in the profession and provide opportunities to lead.

Professionalism

We encourage practitioners to strive for high standards through accreditation and other professional development programs.

Meet the President

Karla Slate, APR – Puget Sound Chapter President

Tell us about your role and responsibilities.

In my position as the communications and marketing manager at the City of Covington my main role and responsibilities are to develop and deliver the city’s messages, cultivate and foster relationships with our constituents, and grow and manage public perception of the city. On some days this means I am writing press releases or working with local media, and other days I can be found planning and managing city events from public meetings to festivals. I am also a member of the city’s leadership team, act as the city’s public information officer and serve as in-house graphic designer. Like most of us in PR get to say – I do a little bit of everything! 

How did you get started in PR?

I pursued my degree in communications, knowing that it was the industry I wanted to work in. I ultimately graduated with an emphasis in advertising, but when I entered the workforce, I quickly realized that I wanted to be a part of earning the public’s trust and helping to shape their opinions about my organization through relationship-building and storytelling rather than trying directly to sell products and services. My first job with a major PR component was working for a local architecture firm in which I conducted media relations, client and business outreach, and internal communications.

What is the best tool, app, website, book, or other resource that other PR pros MUST check out?

Working for a small public agency, I am often working on a minimal (or non-existent) budget. I rely on a few free web services like Google Alerts and Google Analytics. Public records management is also critical (and a legal requirement) for public agencies like mine and I subscribe to Archive Social to handle all of our social media account archiving. But, ultimately, my go to resource is my AP Stylebook! When it comes down to it, you cannot be successful in PR without proficiency in written communication.

Where do you find inspiration?

I know this will sound like a plug to recruit judges (shameless, I know!) but I honestly get so much inspiration by reviewing PRSA chapter award entries. Serving as an award judge for reciprocal chapters and as a Totem award committee member, I get to see some of the best examples of public relations work locally and across the country. You get to see the real inner workings of a campaign, not just the finished product. I learn about the most creative tactics and get inspiration for my own work this way.

When you’re not working, where can we find you?

I really enjoy participating in local community events as either an attendee or a volunteer. You might find me enjoying a beer and wine tasting event or volunteering to run a local craft fair or fundraiser. I spend a lot of time with my huge extended family and there is never a dull moment! And when I have the time, I love taking weekend road trips like a short jaunt to the coast, a football game at my alma mater (go Cougs!), or a camping trip to the family cabin.

Attend An Event

Whether you are looking to enhance your professional knowledge and skills, network with area practitioners, or showcase your professional talents, we have the event for you! We have everything from hour-long monthly programs to half- and full-day training opportunities.

The chapter is based in Seattle, but we offer programs for professionals from as far north as Everett and as far south as Olympia. We have a strong contingent in the Tacoma area called the South Sound group that meets once monthly and also puts on socials. And, we’re working on developing events on the Eastside.

Our Next Event:

Upcoming Events:

review past events

Did you attend an event and want to see some pictures? You couldn’t attend and would like to read a summary? Visit our Past Events page here.

 

PRSA Puget Sound Sponsors

Thanks to the Sponsors that Supported our 60th Anniversary Gala

Become a PRSA Puget Sound Sponsor

Support the Chapter and its activities by becoming a Sponsor.

Special Olympics Seeks Media Savvy Volunteers for 50th Anniversary in Seattle

Since 1968, Special Olympics has been changing the conversation and attitudes about the talents of people with intellectual disabilities.  The effort, started by Eunice Kennedy Shriver, represents 50 years of empowerment and Special Olympics changing the world through...

Totem Awards Honors the Best in Puget Sound PR

Over 175 public relations professionals gathered at the 40th Anniversary Totem Awards Celebration on March 21 to help us honor 75 entries and bestow four special awards for the best PR components, programs and professionals in the Puget Sound. Here is the list of...

A 2018 Outlook on Diversity and Inclusion in the Workplace

by Judith Harrison, Angela K. Chitkara & LaTricia Woods, APR - PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of...

Join PRSA

Join the Puget Sound Chapter Today

Now more than ever, networking is crucial. The communications industry is changing rapidly. The job market is flooded with talent. Everyone’s looking for the competitive edge.

Puget Sound PRSA can help you establish a reputation in an increasingly competitive world.
Join the nearly 400 communications professionals in the Puget Sound area who have taken advantage of the resources of PRSA to better their careers and gain the recognition you deserve as a leader in the public relations industry.

PRSA National membership options are based on your experience in the PR industry. Dues start as low as $60 for those with less than two years experience. Join today!

When you join PRSA National, remember to join our Puget Sound Chapter ($55) to become visibly engaged locally while expanding your circle of colleagues and contacts.

I joined PRSA because I’ve been employed in the industry for a year and didn’t want to get left in the dust by my peers. I feel it’s necessary to stay up-to-date with current trends and things happening in this profession and thought joining PRSA would be a great way to do just that. I’m happy I finally joined and know it will be a great way to continue my education. Adam Cochran

JAYRAY

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PRSA Puget Sound Chapter
PRSA Puget Sound Chapter added 8 new photos.1 month ago
Terrific evening with Steve Schmidt-Vice Chairman of Public Affairs for Edelman and MSNBC Political Analyst. PRSA and Edelman partnered to create a great opportunity for members--and it was. Steve's insights on the national landscape are amazing. Among the takeaways; in this period where fear and blame go hand-in-hand, communicating values is profoundly important for our clients.
PRSA Puget Sound Chapter
PRSA Puget Sound Chapter1 month ago
PRSA Chapter Members are Invited to Hear Steve Schmidt-Edelman Vice Chairman of Public Affairs & MSNBC Political Analyst.

Recognized as one of the top public affairs and political strategists in the country, Steve has provided counsel on a range of issues, including telecommunications, technology, financial services, energy, health care, entertainment and gaming to corporations, organizations and institutions.

A communications and political strategist for the presidential campaigns of President George W. Bush and U.S. Senator John McCain, Schmidt was a Deputy Assistant to the President and Counselor to the Vice President in the Bush Administration. Together with David Plouffe, President Barack Obama's 2008 campaign manager, Schmidt founded the Center for Political Communication at the University of Delaware.

PRSA Puget Sound Chapter Members are invited to a free talk on Monday, May 21 from 4:30 pm - 5:30 pm at the downtown Seattle Edelman offices located at 1601 Fifth Avenue, 24th Floor, Seattle, WA 98101.

Beverages and light snacks will be served. The event is free; space is limited and available on a first come basis. PRSA Chapter members are asked to RSVP by Friday, May 18 COB to Jacque Coe, APR at jacque@jacquecoe.com.

The PRSA Puget Sound Chapter.
PRSA Puget Sound Chapter
PRSA Puget Sound Chapter is with Jacque Coe at Western Washington University.2 months ago
Thank you Jessica Vangel and the Western Washington University chapter of the Public Relations Student Society (PRSSA) for inviting me to speak. The questions were sharp, focused and relevant. Definitely worth the short drive to Bellingham. I encourage my PR colleagues to reach out to Mason Luvera and Derek Moscato with a offer to visit and speak. I guarantee you will be rewarded!
PRSA Puget Sound Chapter
PRSA Puget Sound Chapter3 months ago
Don't be left out when your colleagues are networking at the #PRSAGameChangers conference April 22-24 at the Hyatt at Olive 8. PRSA discount room rates at the conference hotel end tomorrow! Use the link for lodging to book.
PRSA Puget Sound Chapter
PRSA Puget Sound Chapter added 11 new photos.3 months ago
Amazing night at the Puget Sound Totem Awards! So much great work by colleagues and terrific to see Linda Farmer, APR present the PR Professional of the Year to Janelle Guthrie, APR, Fellow! Karla Slate, APR and team threw a wonderful party! And Bobbie Egan and team from Alaska Airlines had a great night, as did Bryan Cohen and the folks from C+C, and so many others.
PRSA Puget Sound Chapter
PRSA Puget Sound Chapter3 months ago
Another great keynote joins our lineup for the 2018 PRSA North Pacific Game Changers Conference April 22-24 in Seattle. T-Mobile's EVP of Communications & Community Engagement, Janice Kapner will present. Kapner blazed a trail with a creative and edgy PR strategy for T-Mobile to increase share in the mobile carrier market. Other speakers are being added and announced weekly for an amazing conference price; $499 for PRSA members, $699 for non-members. Registrations closing soon. http://bit.ly/PRSAGameChangers

Twitter

2 months ago
Looking forward to seeing everyone at the #Gamechangers conference today https://t.co/4YbrgFDcVi #PRSA @PRSA_NPD #PRSAGameChangers
3 months ago
Great discussion tonight with @FrancesHoluba
We had an amazing talk about entrepreneurship, social responsibility and PR.

Thank you again to @FrancesHoluba, @wsseattle and everyone who was able to attend.
#PRSA
3 months ago
Big thanks to our speaker @FrancesHoluba, our host at @wsseattle and everyone who came out tonight for the discussion on #CSR and #CauseMarketing
3 months ago
Our discussion on #CSR and #causemarketing with @FrancesHoluba is officially underway! https://t.co/8g4BLGLTTN PRSAPugetSound photo
3 months ago
We're gearing up to discuss #CSR and #causemarketing with @FrancesHoluba this evening at @wsseattle. There's still time to join us. The discussion starts at 6 p.m. https://t.co/2XIS06wKdh
3 months ago
We look fwd to seeing all #PRpros in the Puget Sound area at our #40thTotemAwards gala this Wed 3/21! Join us to honor the best #PR in our region. Register now https://t.co/onHuVUjrtB #publicrelations #PRSA https://t.co/0rma3RKRXF PRSAPugetSound photo

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